Launched in Lockdown 1.0!

OUR JEWELLERY IS THE TITS. Literally.

Check out our interview with entrepreneur Vic, the badass founder of Boob Bling as she ‘spills the milk’ on her new brand of effortlessly cool breastmilk jewellery and motherhood!

 “She mentioned the concept of breastmilk jewellery in conversation and it just sparked something in me”

 

Tell us a bit about yourself and Boob Bling?

Hello I’m Vics. Mother to a 2yr old and 2 fur babies. I live in Edinburgh which is beautiful but a bit silly at times :). I’m an entrepreneur at heart and have been running businesses for the past 10years. I also work as a business growth adviser. Boob Bling is my side hustle right now, but I have plans to grow the brand into something more! We create custom made breastmilk and boob jewellery for modern mums.

breastmilk jewellery

What sparked the idea behind your brand?

 It was a chance conversation with a friend. I was a few months into my breastfeeding journey, and my friend was nearing the end of hers. She mentioned the concept of breastmilk jewellery in conversation and it just sparked something in me. I have a very curious mind. I started to do a lot of research and saw an opportunity to bring a fun and modern brand into the market. That was the easy bit… I didn’t know how to make jewellery and I had no clue at all how to make breastmilk pearls! 

How did you even begin to discover how to make jewellery out of breast milk?

My good old pal Google. I did so much research. I studied the current brands on the market, looked for clues, read blogs, watched so many YouTube videos, studied similar industries and eventually after 12months of testing I worked out how to do it! Making breastmilk jewellery is quite a dark art. All the information you need is out there on the internet though.  It’s a lot of trial and error. You just need to show some tenacity.

After I figured out the breastmilk bit, I found an incredible jeweller who could bring the right design vibe to the brand. Heather makes all of our jewellery from scratch in her studio. She’s amazing and I am very grateful to have found her.

breastmilk jewellery

Do you have any other products for mums who are not breastfeeding?

Yes! We have a range of custom boob jewellery and we have just launched boobie signet rings! Basically you draw your boobs for us on a small square of paper, and we can either make a ring or necklace in their image, or we can have your boobs hand engraved onto a signet ring. Both are totally badass and an amazing way to celebrate your body. 

You started Boob Bling just before lockdown, what difficulties did you face/ have to overcome?

Yes the timing wasn’t exactly great… but lockdown did bring everyone closer together. And the reality is that people probably spent more time on social media too. We had some challenges with making the products at first as our jeweller was moving studios as lockdown hit. But our clients were happy to wait a little longer for their orders.

breast milk jewellery

What has been the highlight of your journey with Boob Bling so far? 

Without doubt the highlight was getting my first sale through the website. There’s no feeling like it when someone wants to buy and finally all of those months of hard work stand for something. We use Shopify to sell our products, and I get a notification to my phone when we get a sale that sounds like a till. The first time I heard that noise I screamed out loud and did a little dance. My heart started beating so fast. It was like wow! Someone actually wants what we are selling yippeeee! 

Your branding is so fun, as is your Instagram, is this always how you visualized your brand would be?

Yes! It was something I was passionate about. Branding and marketing are where my interests are. Really, one of the main reasons I even started was because I saw a gap for a breastmilk jewellery brand that was cool! I didn’t associate with the other brands out there. Their branding was very soft and floaty. I wanted to represent real and raw modern motherhood. As we say ‘Our jewellery is THE TITS. Literally’. I think our followers love that we take a fun and badass approach to our brand. 

breast milk jewellery

Do you have any juicy exclusive gossip for us about anything we can expect to come in the near future with Boob Bling?

Ooohhh… well I have been working with an illustrator to create some new materials… and might bring one of them out on a T-Shirt! 

What is your best piece of advice for mums out there?

Don’t suffer alone. It’s a fucking hard journey. Have a support network of other mums who get it. Lean on them and on family (or professionals) when you need to. Some days it’s sunshine and rainbows, some days it’s hell. Be kind to yourself and know that you’re not alone. Oh… and take as many breastfeeding photos as you can. You will love looking back on them once your breastfeeding journey has come to an end (sob). 

breast milk jewellery

Where do you see yourself and Boob bling in 10 years?

God ten years seems like a lifetime… It also seems terrifying thinking that my daughter will be TWELVE by then OMG. The Older I get, the more I just want to go with the flow. I may be doing Boob Bling, I may be onto my next entrepreneurial venture who knows! But for the meantime I am just focused on offering the best customer experience, beautifully modern designed jewellery and bringing some fun to this crazy motherhood journey. 

 

Thanks so much Vic for taking the time to talk with us, it's been ace learning more about your brand! Boobing mums out there, go check her out Boob Bling:

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